MLS Listing Optimization

Give Us Any Listing.
We'll Show You What's Wrong.

Magazine photography. Keyword-tuned remarks. Staging direction. Built for listings that deserve offers — not extensions.

e.g. "123 Maple Ave, Greenwich CT" or "MLS# 4521890"

47%Average DOM reduction
3.2×More showing requests
$38KAvg. recovered from price cut
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Live Transformation

The Same Listing. A Different Outcome.

142 Birchwood Court sat at 67 days on market with two price reductions. After optimization — 9 days, 4 offers, $22K over ask.

Days Before

67

DOM at submission

Days After

9

DOM post-optimization

Price Before

$1.19M

After 2 reductions

Closed At

$1.31M

$22K over new ask

Drag the handle to compare · 142 Birchwood Court, listing photography

Original Remarks

Spacious 4BR/3BA colonial on quiet cul-de-sac. Updated kitchen w/ granite counters. Hardwood floors throughout. Large backyard. 2-car garage. Close to schools and shopping. Don't miss this one! Call today for your private showing.

Word Count

38 words

Search Keywords

0 targeted

Buyer Urgency

None

Optimized Remarks

Set on a sun-drenched corner of Birchwood Court, this stately 4-bed colonial commands 2,840 sq ft of light-filled living — anchored by a chef's kitchen with Calacatta quartz, Wolf range, and a 10-ft island that opens to a screened loggia. Refinished white-oak floors. Primary suite with spa bath and walk-in dressing room. Professionally landscaped half-acre with bluestone terrace. Dual-zone HVAC, whole-house generator, EV-ready garage. Birchwood Elementary catchment. Priced below the recent $1.38M comp on Elm Ridge — schedule before Sunday.

Word Count

127 words

Search Keywords

14 targeted

Buyer Urgency

3 triggers

The Method

Three levers. Every listing. No exceptions.

We don't offer à la carte. Every engagement covers all three pillars because that's what moves listings.

Professionally lit luxury living room with cathedral ceilings and natural light flooding through floor-to-ceiling windows
Golden-hour timing
Declutter protocol
Wide-angle correction
01

Magazine-Grade Photography Direction

We don't just reshoot. We direct. Every frame is pre-planned with a shot list: natural light timing, furniture placement, lens choice, and post-processing brief. The result is a hero photo that stops the scroll.

+214%

Avg click-through lift

67%

Showings from photo alone

See this in a listing audit
Professional writing desk with laptop showing MLS listing text being revised with highlighted keyword analysis overlay
Comp-based language
Urgency triggers
Neighborhood anchors
02

Keyword-Tuned Listing Remarks

MLS search algorithms surface listings based on remarks text. We analyze the top 15 sold comps in your zip, extract buyer search language, and rebuild your remarks around terms buyers actually type — while reading like editorial copy.

14–18 terms

Avg keyword density

Top 8%

Search placement lift

See this in a listing audit
Beautifully staged open-plan kitchen and dining area with fresh flowers, clean countertops, and warm ambient lighting
Camera-angle staging
Neutral palette brief
Declutter checklist
03

Staging Consultation for the Camera

Staging for a buyer walking through differs from staging for a lens. We identify the three rooms that win or lose the showing — living, kitchen, primary — and provide a room-by-room brief your sellers can execute in an afternoon.

3 critical

Rooms briefed

$0 – $800

Avg staging spend

See this in a listing audit
Case Studies

Listings that looked exactly like yours.
Here's what changed.

DOM and final sale price, printed in gold. No cherry-picking — these are the last 12 months of completed engagements.

Elegant white colonial home with black shutters, manicured hedges, and a freshly paved driveway in Darien CT
Multiple Offers

Before

72d

After

11d

47 Ridgecrest Lane, Darien CT

Colonial · 4BD / 3.5BA

List Price

$1.38M

Offers

5

Outcome

$41K over ask

Aggregate Results

Across 94 listings optimized in 2025

47%from submission to closing

Avg DOM reduction

78%vs. 23% market average

Listings with multiple offers

$31,400net of optimization fee

Avg over-ask premium

Charming Cape Cod style home with white picket fence, blooming hydrangeas, and blue shutters in Westport CT
Price Reversal

Before

54d

After

7d

219 Oakmont Dr, Westport CT

Cape Cod · 3BD / 2BA

List Price

$875K

Offers

3

Outcome

$18K over ask

Modern contemporary luxury home with glass walls, infinity pool, and mountain views in Greenwich CT
Luxury Turnaround

Before

91d

After

14d

8 Stonegate Cir, Greenwich CT

Contemporary · 5BD / 4BA

List Price

$2.1M

Offers

4

Outcome

$67K over ask

Craftsman style home with stone facade, covered porch, and autumn landscaping in New Canaan CT
Fastest Close

Before

48d

After

5d

31 Elmwood Terrace, New Canaan CT

Craftsman · 4BD / 3BA

List Price

$1.05M

Offers

6

Outcome

$29K over ask

Book Your Listing Audit

20-minute video call · No obligation

Agent Results

Agents who refused to let good listings languish.

"I had a $1.2M colonial that had been sitting for 58 days. I handed it to the Listing team on a Tuesday. By Friday we had professional photos, rewritten remarks, and a staging brief my sellers executed over the weekend. We had three offers the following Wednesday. I've since put every listing through them."

DOM Before

58d

DOM After

8d

Outcome

Sold $29K over ask

Meredith Calloway, professional headshot of a female real estate agent in a navy blazer

Meredith Calloway

Listing Agent · Compass · Greenwich, CT

"Our brokerage tracks average DOM like a credit score. I brought Listing in for three stale properties in Q3. All three sold within 12 days of going back on market. Our team DOM dropped from 61 to 38 that quarter. That's the number that gets noticed at the regional level."

DOM Before

61d

DOM After

38d

Outcome

Team DOM dropped 38%

Derek Fontaine, professional headshot of a male real estate team lead in business attire

Derek Fontaine

Team Lead · Coldwell Banker · Westport, CT

"At the $2M+ price point, buyers have seen everything. The photography direction alone changed the entire feel of my listing — it went from looking like a nice house to looking like a magazine feature. Sellers noticed. The offer came in four days after relisting."

DOM Before

44d

DOM After

4d

Outcome

$67K over ask

Priya Sundaram, professional headshot of a female luxury real estate agent with a confident expression

Priya Sundaram

Top Producer · Sotheby's International · New Canaan, CT

94Listings optimized in 2025
4.9Average agent rating
$2.9MTotal recovered from price cuts
11dAverage DOM post-optimization
Take Action

Your listing has waited long enough.

20 minutes. We'll tell you exactly what's keeping buyers from clicking — and what it'll take to fix it.

20-minute video call. We review your listing before joining. No pitch — just findings.